5 Quick Fixes to Make Your Photography Website Get More Inquiries (No Redesign Needed)
Your dream client didn’t ghost you. They just didn’t feel clear—or confident—enough to take the next step.
If you’ve ever wondered why the inquiries aren’t coming in (or why they’re from people who clearly didn’t read a thing on your site), chances are your website is missing a few simple—but powerful—elements.
This post breaks down what I see again and again in high-converting websites—plus how to fix yours without a full redesign.
✨ Want a deeper look? Download the Inquiry-Ready Website Checklist — it includes 5 clear checkpoints, real examples, and prompts to help you polish your site with confidence.
1. The Opening Message Actually Says Something
Photo by: Sela Volk
A homepage that starts with “I’m a wedding photographer capturing raw moments” might sound poetic—but it doesn’t tell your audience anything specific.
If your opening line is vague, too clever, or buried halfway down the page, you’ve already lost people.
Instead, aim for a clear and emotionally resonant message that shows what you do, who you do it for, and where you’re based:
Try this:
"Documenting love, chaos, and everything in between.
Melbourne wedding photographer—for here, and wherever love takes you."
That example hits both the heart and the SEO basics.
Quick questions to ask yourself:
Does my site clearly say what I do?
Can someone tell right away if I’m the right fit?
Would I actually say this out loud?
2. The First Button Guides, Not Distracts
What’s the first thing someone can click on your homepage?
If it’s “View Portfolio,” you’re sending people down a rabbit hole of images with no clear next step.
Instead:
Try this: Button: “Explore Services” → Leads to your offers page
Make it easy for someone to know how to work with you—not just what your work looks like.
Ask yourself:
Am I guiding them to work with me, or just to browse?
Does my first CTA show them the next step?
3. The Site Flows Like a Story (Not a List)
If your homepage feels like a list of sections with no clear path, your dream clients won’t know where to look—or what to do.
Instead, think of it like a conversation. What would they want to know first? What proof would help them trust you?
Suggested flow:
Who you are / what you offer
Featured galleries or shoots
Testimonials / places you’ve been featured
How to work with you
CTA or inquiry prompt
Ask yourself:
Does each section answer a real question?
Is there anything here just because I thought I had to include it?
4. The Copy Actually Sounds Like You
“We specialize in timeless imagery…” could be anyone. Your site should sound like you.
Try this instead:
"I photograph real life—messy hugs, belly laughs, and everything in between.
If you’re looking for stiff poses and soft filters, I might not be your person."
The right words can filter out the wrong people—and pull in the ones you really want.
Ask yourself:
Would I say this to someone face-to-face?
Does this reflect the kind of work I want more of?
5. The Inquiry Form Feels Human
If your form feels like a tax document, people will bounce.
Make sure it’s easy to find, not too long, and actually sounds like you.
Try this:
Name, Email, Project Type, Timeline
Optional: “Tell me a bit about what you’re dreaming up”
Ask yourself:
Would I want to fill this out—or would I click away?
Ready to Polish Your Own Site?
✨ Grab the free Inquiry-Ready Website Checklist — it includes 5 clear checkpoints, real examples, and prompts to help you spot and fix the gaps.
Or, if you want a second set of eyes:
VIP Website Polish with Tides Studio
For creatives who don’t need a full rebuild—just a site that actually works.
✔ Strategy-first refinements
✔ Clarified flow + CTA
✔ Done in a day
Learn more or DM @tidesstudio
